Targeting both the converted and the curious, 420TV captures and delivers content relevant to all aspects of the rapidly evolving cannabis lifestyle, as it moves from counterculture to mainstream. Cannabis is now legal in Canada and 28 U.S. states, with 52 percent of Americans over 18 admitting they have tried marijuana and 60 percent favoring legalization. As cannabis represents the world's fastest growing industry, its legal consumer spending is expected to grow to $44 billion over the next three years in the US alone . The global medical marijuana market will grow from $11.4 billion in 2015 to $55.8 billion in 2025.
420TV is the first and only fully ad-supported VOD network devoted to the wonderful and complex world of cannabis. With all original content shot in 4K, 420TV features short- and long-form programming covering cannabis-related news, entertainment and lifestyle, from fashion and food to comedy, music and live events, plus acquired feature films, documentaries and series.